Swoveralls Complete Marketing
We serve as the complete marketing extension for Swoveralls, focusing on paid ads and email & SMS design.
About
Swoveralls is changing the name when it comes to comfort living. The perfect combination of sweatpants and overalls, Swoveralls is looking to expand their marketing capabilities and really increase their overall revenue.
Execution
Our goal is to showcase the brand as more than just a company, but instead a community of unique individuals who want to be comfortable. We do this through unique creative designs, ad copy, and messaging in our email/SMS work. We took an encompassing approach with our ads, utilizing Facebook, Instagram, TikTok, YouTube, and Google Search. We established a funnel so that our organic and top of funnel paid ads would eventually funnel people into our retargeting campaigns, where our creative offers would turn them into customers.
From there, we use a variety of email and SMS messages, paired with strategic ad targeting, to ensure they are lifelong customers and repeat purchasers.
Results
- 3X Average ROAS across all platforms
- 15% increase in customer LTV
- 5% conversion rate
- 33% increase in engagement
